Add "excitement" to audio

I would add RMS normalize immediately before De-ess , because De-ess is a (volume) threshold-dependent effect.
Then you can keep the De-esser threshold setting constant for your whole project.

RMS normalize is a more reliable way of creating consistent volume across your project.
Audacity’s native normalize tool goes by peak-volume values, not RMS values,
so one momentary loud peak in a recording can knock the whole thing out-of-whack.