This from the Wall Street Journal-English 2021-04-23.
“Malcolm Gladwell’s latest book opens with ominous sirens, planes droning overhead and a powerful explosion.
Unlike most audiobooks, which are offshoots of a traditional text manuscript, “The Bomber Mafia,” was conceived first as an audio project. Only later, after there was a completed script, was it offered to a major publisher. The print and ebook versions, as well as the audiobook, go on sale April 27.
“The Bomber Mafia” is part of an effort by Pushkin Industries Inc., an audio company that Mr. Gladwell co-founded, to become a major provider of highly produced “original” audiobooks. Such projects sound more like podcasts than traditional audiobooks, since they often feature original scores, as well as archival and interview tape.
Industry giants including Bertelsmann SE’s Penguin Random House and Amazon.com Inc.’s Audible also produce high-production original audiobooks with sound effects and a cast of multiple actors, representing significant competition for Pushkin.”
There’s the obvious new demand that you be able to produce good radio theater (Dum Dum Dummmmm), but there’s the not-to-obvious problem of needing to present Copyright Notes, Performance Releases, Ownership Lists, and Attributions.
This is one reason ACX stays miles away from this kind of production. This isn’t a fluffy podcast. It’s a product for sale.
This can be a major headache far beyond finding a good explosion for the opening scene. Are you sharing royalty payments with your performers? Are you sure?